Marketing

We spent this afternoon shooting at Austin Market Research. They were very accommodating and during the interview were patient with my sometimes bizarre questions. We discussed how they do what they do and how they could help us develop our concept. Thier process revolves around the use of focus groups. We will probably be putting together two groups, one loaded with "Adorers" (folks who are likely to be enthusiastic about what we are promoting) and the other with a combination of "Accepters" and "Rejectors" (folks either indifferent to or prejudiced against our product). I have a lot of prep work to do to - I'll try to post again later.